The Breeders' Cup and the Hampton Classic Ink New Marketing Partnership.
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New York, NY (May 27, 2014) – The Breeders’ Cup, thoroughbred racing’s most prestigious international race event, and the Hampton Classic, the world-class equestrian show jumping event, have announced a new marketing partnership that joins together two of the most celebrated international brands in sports and lifestyle entertainment.
Designated as Official Marketing Partners of one another, the Breeders’ Cup and Hampton Classic partnership creates a rarely seen connection between the luxury worlds of thoroughbred horseracing and equestrian show jumping. With both events built around the pageantry, passion and luxury appeal of the elite equestrian lifestyle, the collaboration aims to create further synergies among audiences, patrons and sponsors – who all appreciate horses as well as the best-in-class fashion, dining and hospitality experiences offered by these prestigious lifestyle brands.
“The Hampton Classic is a world-class lifestyle and entertainment event and we see the potential for great synergies and cross-over among audiences,” said Breeders’ Cup VP of Media & Entertainment Peter Rotondo. “We are excited to introduce the thrill and glamour of the Breeders’ Cup to the Hampton Classic audience and see several opportunities to effectively market the luxury appeal of both lifestyle brands through the new partnership.”
“The Breeders’ Cup attracts worldwide interest and television audiences and is a natural marketing partner for the Hampton Classic,” said Shanette Cohen, Executive Director of the Hampton Classic. “This marketing crossover will allow both events to reach new audiences and should be a true ‘win-win’ that helps not only both events, but both our sports as a whole.”
Along with digital, print and social media promotion across events, the partnership includes a ‘Classic to Classic Sweepstakes’, the winner of which will receive a VIP hospitality experience at the Breeders’ Cup World Championships at Santa Anita in California.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2014 Breeders’ Cup World Championships, consisting of 14 races and purses totaling $27 million will be held October 31-Nov. 1 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube.
About The Hampton Classic
The Hampton Classic Horse Show, which returns to Bridgehampton, NY, August 24–31, for its 39th year of world-class equestrian competition, features more than 100 classes of competition including jumper, hunter, equitation, short stirrup and leadline classes, as well as competitions for riders with disabilities.
The Classic features 6 show rings, a Boutique Garden with more than 70 vendors, and a wide selection of dining options, on its 60-acre show grounds. The Classic's world-class equestrian competition attracts many of the nation's top professional and amateur riders including Olympic medalists.
Further information on the Hampton Classic Horse Show is available at the Hampton Classic website at www.hamptonclassic.com or by calling 631-537-3177. Hampton Classic Horse Show, Inc. is a 501(c)(3) charitable corporation.
The Breeders’ Cup